Adam's+Favorite+Superbowl+Ads

=Adam's Favorite Superbowl Ad=

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My favorite ad during the Super Bowl was the "Pepsuber" commercial, which had originally aired as a Saturday Night live skit. This ad was advertising the soda Pepsi. The target audience for this perticular ad was anyone who likes soda. This is evident with the commercials constant referenes to Pepsi and the fact that anyone can purchase Pepsi at any time. Anyone who enjoys soda will be intrigued by this new Pepsi commercial.

In this commercial McGruber (or Pepsuber) is locked in a cell with a C4 bomb. Despite the fact that the bomb will explode in 15 seconds and his two partners are screaming at him he manages to remain calm(even though he never disabled the bomb) with the aid of Pepsi. That is why the overall message for this ad is that Pepsi will allow you to relax even in the most difficult times. "Pepsuber" explains how Pepsi allows him to "relax and refresh everything" as well. He attempts to make it evident that Pepsi is a very relaxing soda.

In this ad the creators use a catchy theme song and humor to catch the viewers attention. The producers also used a lot of special effects during the beginning and end with the explosions. By using a catchy theme song the viewers are able to better remember the ad while shopping. By using special effects the producers are catching the eyes of the viewer which also will allow them to better remember the ad. Humor could also be another technique to catch the attention of the viewers by giving them a phrase to remember. This was definitely an effective commercial.