Super+Bowl+Ads

=media type="custom" key="4439099"= =Communicating a Message=

The Super Bowl is the ultimate advertising arena. Companies spend millions of dollars to get their products seen during the biggest game of the year. This year, one 30-second commercial cost $2.6 million dollars and some commercials were 60-second long ($5.2 million). There were 62 different commercials aired during the Super Bowl. That's over $161 million for the 4 and a half hour sporting event. For those visual learners - $161,000,000 looks more impressive. But was it worth it? Who were the advertisers trying to get their message to? Did it work? Only time will tell but many people tune into the Super Bowl just to watch the commercials. =Which Super Bowl Commercial was the Best? (10 Point Classwork Assignment)=

Your task is to view and select ONE Super Bowl ad from http://www.hulu.com/superbowl, embed it into a new wiki page that you will create, tag the page as "super bowl" and then write a BCR of why this ad was the best. Your response must be between 50 - 100 words and have the following information. =How to Embed a Video in a WIKI= Wikispaces has lots of help items in the "HELP" menu. This is the link to learn how to embed video. You need to fist watch the Super Bowl commercial you are selecting as the best then do the following. At this point, you should SAVE your wiki page so that you don't lose the video accidentally. Then start editing it and write up your reasons why you think that Super Bowl Ad is the best using the guidelines above.
 * 1) What is the product being advertised?
 * 2) For What group of people is the product intended?
 * 3) What is the advertisement claiming that their product can do/help/improve in the life of the intended audience? In other words, what is the message the advertiser wants you to get after seeing the commercial?
 * 4) Explain how this advertisement used effective visuals or dialog to get the message to the consumer. NOTE: This is where you will say WHY this ad was the BEST ad on the Super Bowl. You **__must__** mention more than one thing you SAW or HEARD in the commercial as EVIDENCE to support your claim that this is best Super Bow ad.
 * 1) Click on EMBED after the commercial plays.
 * 2) Click COPY TO CLIPBOARD
 * 3) Go to your new Wiki Page
 * 4) Click the TV icon
 * 5) Click VIDEO when the widgets window appears
 * 6) Click OTHER at the bottom of the list of possible video sites.
 * 7) PASTE the embed code into the box.
 * 8) Click SAVE

When you are finished, enter in the optional tags box at the bottom of the wiki page the following tag: Super Bowl. I will use this to help organize our wiki.

=How to Create and Edit Pages= Create and Edit a Page - http://www.wikispaces.com/help#toc19

=Organizers= [|Super_Bowl_Ads_Organizer.doc] [|Super Bowl Ads Checklist.doc] =Student Favorites=

include component="pageList" tag="super bowl 1" include component="pageList" tag="super bowl 2" include component="pageList" tag="super bowl 3"

=Super Bowl Discussion= After you have completed your wiki page, you must read at least 5 other student pages and post a comment on the discussion board telling the person if you agree with their analysis or disagree with what they said. In the discussion, you should include the following.  i.  Tell the person one thing about the ad that makes it a good commercial that is NOT mentioned in the wiki page.  ii.  Tell what visual or audio element got your attention the most. >> **(You will get a 0 on BOTH your wiki page and this assignment if you are rude or write inappropriate responses)**  i.  Tell the person what you think the target audience and/or message of the commercial is  ii.  Describe at least one thing from the commercial which supports your reason for the target audience and/or message [|Super Bowl Discussion.doc]
 * In the SUBJECT box, type: “I Agree” or “I Disagree”
 * In the MESSAGE box, answer the following questions
 * 1) IF YOU AGREE
 * 1) IF YOU DISAGREE

=Retro Super Bowl Commercials= When you are done, you can view older Super Bowl commercials. http://superbowl-ads.com/